Just because you have a website, doesn't necessary mean anyone knows it's there. How do you get your website in front of the billions of Internet users out there who might be interested in your products or services? If you have the budget, you could always rely on traditional media - television, radio, outdoor or print - or you could look to the billions of users who make use of a Search Engine.
SEO and SEM are two Internet Marketing terms that are frequently confused. SEO, or Search Engine Optimization, is the process of making the pages of your website perform optimally for indexing by today's Internet search engines like Google and Bing. SEM, or Search Engine Marketing, is the process of driving traffic to your website through the use of links from other places around the Internet. These links are typically from other websites but can also come from email, or web-related sources.
Often viewed as some sort of web snake oil, SEO has been given somewhat of a black eye over the last number of years due to the unscrupulous practices of some. In fact, Search Engine Optimization is a perfectly legitimate, and if performed responsibly, completely ethical set of practices endorsed by today's major search engines. SEO is not some mysterious web voodoo that will "trick" or somehow deceive the search engines into bringing you truckloads of unwarranted traffic. Instead SEO should be thought of as a set of website development best practices that help the search engines discover and catalog your website's content. The goal of SEO is to help the search engines correctly identify which visitors will be interested in YOU.
SEM is the separate practice of developing inbound traffic through paid links. For those ready to advertise on the Internet, there are more opportunities now than ever before. Pay-per-click (PPC), web video ads, paid links and affiliate marketing are just a few of the options available. SEM has a particular advantage over traditional advertising in that it is possible to specifically target particular users based on a wide selection of demographic and geographic data.
At Net Media Pros, we are expert in delivering state-of-the-art SEO / SEM services to our clients. With over ten years of Internet marketing experience we have the tools and techniques to make the very most out of your Internet advertising dollar. We can help you navigate the growing sea of Internet marketing choices to find the most efficient path to your customers. Whatever your Internet advertising budget, the Houston SEO professionals at Net Media Pros are ready to help. Call or contact us today to learn more about the opportunities available to you, and start generating traffic to your site today.